There's no right way to fold a pocket square, you can do what the heck you like! We usually go for the puffball look, where you scrunch and shove and basically get a nice poofy flounce sticking out your pocket. Or... something just a little bit sharper. If you fold your square in the same way as this demo, you can get all four corners sticking upwards for a "crown" effect. This way you can also fold to a good size to fit your pocket.